Last week the Fellow team traveled East for NY NOW. Held twice a year, NY NOW is the leading home and houseware show in New York city. While visiting the Big Apple, we explored East coast coffee communities and met up with some top notch designers. Best of all, Stagg walked away with NY NOW’s highest honor: Best in Market. Here’s our recap of the week:


Picture a room 6 football fields large, with thousands of companies and tens of thousands of visitors. Within that crowd, judges from Good Housekeeping and Apartment Therapy perused the 100,000 products displayed to find NY NOW’s “Best in Market” winner.

“NY NOW’s Best in Market Award recognizes one extraordinary product that stood out among the nine category winners of the Best New Product Awards. The nine products were evaluated by judges from Apartment Therapy, including CEO and Founder Maxwell Ryan and Managing Editor Carrie McBride, before a winner was selected.

‘I’m honored to be NY NOW’s ‘Best in Market’ judge this year and equally as excited to name Fellow as the winner for its Stagg Pour-Over Kettle,’ said Maxwell Ryan, CEO and Founder of Apartment Therapy. ‘I was impressed with all of the finalists which were designed with innovation, utility and style in mind, but the Stagg Pour-Over Kettle was the stand-out product for us because of its craftsmanship, design and potential!'” – NY NOW

The team was thrilled to accept this award and we’re most of all excited to represent home brewing and specialty coffee at the show. To hear more about Stagg winning the Best in Market award at NY NOW, check out NY NOW’s press release.

Best in Market



We had a few of our own favorites at the show. From textiles to furniture, NY NOW displayed the newest in design and pretty much everything we wish we had in our apartments. Here’s our top picks:


These colorful bags come in tons of shapes and sizes and are designed for all sorts of adventures. They’re light, fun and full of great organizational features. Because who doesn’t love pockets with a purpose? Check them out here: Hellolulu

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Urbanears’ new active headphones have washable meshy ear cushions so no matter how much you sweat, these babies will hold up. There’s also a built in swipe interface so you can switch songs or pick up a call on your run without grabbing your phone from your pocket. Oh, and there’s an all black version, which of course we’re into. Check them out here: Urbanears

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Fire Road

This San Francisco based design brand focuses on reimagining classic objects, and does so at an unreal level of quality. Their radial candle holders nest together to create delightfully simple but unexpected arrangements. Check them out here: Fire Road