After compiling research and assessing the marketing and product requirements, we started to lay out the consumer’s needs and product features. Next we developed the look and feel, followed by mechanical architecture and design. From there it was prototype, prototype, prototype!
Q: What were some of the big challenges you faced?

The biggest challenge was designing a drivetrain (mechanical design with motor) and finding a burr set that would achieve our goals of grinding espresso—no matter the roast level or bean type—while also being cost effective.
When I started at Fellow, there had already been a partial prototype made with the original drivetrain and grinding architecture that was with the manufacturer for additional examination and testing. Initially, we designed all other subsystems around that and then ended up building another prototype that would actually grind. And that one failed in like 12 grind cycles (the gears straight up melted!). I was left with the feeling of “what the hell just happened?”
We started digging into that failure—materials, processes, coffee type, you name it—what the differences were between it and the original proto. We figured out that even though the original prototype was operational, it was RIGHT on the verge of shredding through its gears.
So that was a frustrating oversight, made possible by a comedy of errors and incomplete information handoffs, that cost us several months of scheduling. After 6+ months of development, we had to be honest with ourselves and all agreed to start over.
Another challenge was in creating intuitive grind settings that still allowed for precision espresso adjustments. We tested a bunch of burrs that either couldn't grind fine enough, or had a big risk of crashing into each other, which for conical burrs pretty much ruins them instantly.
Finally, we found a supplier that had the quality standards we were searching for and helped us tweak the burr blade geometry to achieve that perfect espresso consistency. While I don't remember how many shots I tried to pull (at least 100) before finally getting one that met our target, I DO remember the sweet satisfaction of success when it finally happened. That was the day I finally believed this product would see the light of day.